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What are Digital Marketing Apprenticeships?

Digital marketing apprenticeships are a great way for individuals to gain hands-on experience in the field while also earning a salary. They provide individuals with a specific skill set to work in various digital roles.

Digital Marketing apprenticeships typically last between 12-18 months and involve on-the-job training in various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, and analytics.

During the apprenticeship, apprentices will work alongside experienced professionals and gain a deep understanding of the industry. They will learn how to develop and implement digital marketing strategies, create and analyse marketing campaigns, and use various digital tools and platforms to reach target audiences.

Apprentices will also have the opportunity to work on real-world projects and make an impact within the company. This type of hands-on experience is invaluable for those looking to start a career in digital marketing, as it allows them to apply their knowledge and skills in a professional setting.


A typical day for a digital marketing apprentice can vary depending on the specific role and the company they are working for. However, some common tasks that a digital marketing apprentice may be responsible for include:

  1. Assisting with the development and implementation of digital marketing campaigns: This may include researching target audiences, creating content, and scheduling social media posts.

  2. Helping with search engine optimization (SEO): This may include researching keywords, optimizing website content, and analysing website traffic.

  3. Assisting with email marketing: This may include creating email templates, designing graphics, and managing email lists.

  4. Monitoring and analysing digital marketing metrics: This may include tracking website traffic, social media engagement, and conversion rates.

  5. Collaborating with other departments: Digital marketing apprentices may work closely with other departments such as sales, customer service, and product development to ensure that all marketing efforts are aligned with overall business goals.

  6. Learning and training: A digital marketing apprentice will spend time learning new tools, technologies, and best practices to improve their skills and knowledge in the field.

  7. Meeting and working with different team members: Apprentices will have the opportunity to work with different teams and individuals within the company, such as designers, developers, and other marketers, as well as with clients, partners and vendors.

In summary, a typical day for a digital marketing apprentice will involve a mix of hands-on tasks, learning, and collaboration.

One of the benefits of a digital marketing apprenticeship is that it allows individuals to earn a salary while they learn. This can help offset the costs of education. Additionally, apprentices are often offered full-time positions within the company upon completion of the program.


The wages of the apprenticeship will vary depending on the company and location, but after completing an apprenticeship, the starting salary could be around £30,000 to £40,000 per year, and it can increase with the skills, experience and performance of the individual.

To be eligible for a digital marketing apprenticeship, individuals typically require GSCE grade C qualifications, but some employers are happy to offer positions on the basis of the apprentice achieving a level 2 in both maths and English whilst completing their course. Some programs may also require a certain level of experience or education in a related field, such as communications or marketing.

Overall, digital marketing apprenticeships are a great way for individuals to gain hands-on experience in the field and jumpstart their careers. They provide a unique opportunity to learn from experienced professionals, work on real-world projects, and earn a salary while doing so.


At 1st2 Achieve Training Ltd, we have an array of Digital Marketing opportunities based around the North West. If you are interested in applying, please contact us.


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