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Digital marketing apprentice

Digital Marketer Level 3

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About the course

A digital marketing apprentice is a full-time member of staff focused on helping the business with their digital marketing requirements by receiving structured on and off the job training as part of their Level 3 apprenticeship.  The on and off the job training provided by 1st2 Achieve Training will be designed to fit your individual company and apprentices’ needs and our industry experts will work with you to tailor a bespoke curriculum plan that will ensure we meet your organisational needs. The apprenticeship length is typically 18 months. (15 months Training and 3 months Gateway and EPA) 

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.  

Course Summary

The Level 3 Digital Marketing Apprenticeship has been designed to equip the apprentice with skills to design, build and implement digital marketing campaigns across the web and different social media channels. 

Included within the training is an introduction to marketing theory, different social media platforms, use of practical industry-standard tools such as Google Analytics and programming for the web. Our learner-centric approach to delivery combines blended learning with online classroom sessions, webinars, 1 to 1 tutor support, workplace visits and independent study. 

On this programme, an apprentice is required to evidence the following from the workplace: 

  • Participating in the planning, creation, and analysis of marketing projects 

  • Using digital tools to achieve marketing objectives 

  • Using a range of online communication platforms 

  • Using digital tools to review, monitor and analyse online customer activity 

  • Responding to customer enquiries online and via social media 

  • Website optimisation 

  • Problem solving on digital platforms 

  • Campaign reporting and data analysis.



This programme teaches skills in: 

  • Understanding of web design, social media and SEO 

  • Email marketing 

  • Information security 

  • Data management and analytics 

  • Content marketing 

  • Digital and social media strategy implementation 

  • Customer relationship management 

  • Market segmentation 

  • Customer lifecycle 

Entry Requirements

  • 3 GCSEs (or equivalent) at grades 4+ (A-C) in any subject

  • GCSE Maths and English (or equivalents) at grades 3+ (D or above)

  • The learner must not hold an existing qualification at the same or higher level than this apprenticeship in a similar subject.



What qualifications will I gain?

On successful completion, the following qualifications are gained: 

  • C & G Level 3 Digital Marketer Apprenticeship 

  • Knowledge Module 1: Principles of Coding 

  • Knowledge Module 2: Marketing Principles  

  • Knowledge Module 3: Digital Marketing Business Principles. 

  • Google Analytics Individual Qualification (IQ) 

Role Suitability

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.


How to apply

Please click here for our current vacancies list or contact Amy on




1st2 Achieve has a high success rate across all apprenticeships!  With a 100% achievement rate AND a 100% success rate (all our learners achieved distinction). Rest assured we can help you along the way.

We have worked with over 80 employers in 5 years and are always striving to find employers that suit your role. We have endless opportunities for you to choose from.


1st2 Achieve has received 15 accreditations so far with countless other nominations. 


Our tutors and assessors tailor each course to work around you. It doesn't matter how you learn, it's WHAT you learn. We have bespoke training plans catered to each learning style to help you pass your apprenticeship. 


All of the apprenticeships we offer are through recognised organisations. Every course is employer recognised and can help you gain a career after the completion of your qualification.

24/7 HELP

We have a dedicated team that are here to help you every step of the way. Our response rate is like no other. We are here to answer all your queries, help you wherever we can and support your needs throughout.


Unit 4, 4 Paddock Road, Skelmersdale, WN8 9PL.


0300 165 5099



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